May 4, 2020
As an entrepreneur and startup founder, you have to start selling your offering somewhere! For many, unless they pick the right market and the right people to engage with, they won't be able to generate the traction needed to either attract outside capital or produce it on their own to finance their startup's growth.
Hence, selecting the first market to attack is critical and how the entrepreneur approaches the selection of this market will determine whether their startup gets off the ground or crashes and burns before it even gets started.
In today's Exponential Podcast, we will address what makes a good first market to attack with Troy Thibodeau a highly experienced tech CMO as we talk through MESA's (www.mesagroup.org) newest Framework for startups. Identifying a First Market Segment to Attack for Pre-revenue and Early Revenue Companies. The framework is a set of seven precepts developed by the MESA organization along with the Exponential Group (www.exponentialgrp.com) to help startup founders better identify which market to go after first.
This podcast is produced by the Exponential Group www.exponentialgrp.com in association with the MESA Group.
Key framework points: