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Mar 1, 2020

Given that ninety-eight percent of startups never raise venture or angel money, raises the question -- why do so many entrepreneurs put off making sales, a critical source of capital, a core part of their daily ritual?

In this podcast, we'll discuss with two highly seasoned tech sales professionals the Selling Framework for Startup Founders, a set of seven precepts put together by the MESA organization ( and the Exponential Group ( to help founders lean into the sales process earlier and be more effective selling. Produced by the Exponential Group

Associated blogpost: Selling Framework for Startup Founders

Book referenced in conversation: Great Demo.